Born from a partnership between W, the UK’s fastest-growing and most dynamic PR consultancy, and roycomm, one of the Netherlands’ leading boutique agencies, we know every brand deserves an approach as individual as they are. That's why we're able to measure ourselves way beyond editorial coverage, with real-world results that can transform businesses and build global reputations.
Offering a comprehensive suite of services designed to answer the needs of today’s brands, W|Roy Communications is built around four core practices: Editorial, Digital, Live – and an industry-defining Influencer division that’s pioneered entirely new modes of advocacy and challenges established thinking in this rapidly expanding sector.
Located in the creative powerhouse of northern Europe and fully integrated with W’s award-winning hubs in London and Singapore, W|Roy Communications is designed for clients looking to build an international footprint free from big network inefficiencies.
So whether you're a prospective client, or a new talent looking to work with the most dynamic, ambitious creative agency in the Netherlands, welcome to our site. We hope you'll be in touch soon.
To celebrate the launch of the brand new pyjama collection by international kids and tweens brand Paul Frank, we joined forces with leading girls’ fashion title CosmoGirl to create the ultimate sleepover.
Our social media and print campaign drove massive participation in a competition where girls had the chance to win a night-time party for themselves and four of their best friends in a exclusive loft apartment in Amsterdam – hosted by one of the Netherlands’ most popular vloggers, Croco Jill.
Throughout the evening the winning girls received styling tips from CosmoGirl’s fashion editor as well as an interactive beauty workshop from Jill. Before bedtime, the girls participated in a “Pillow Talk” interview session where they could ask Jill whatever questions they wanted, ranging from her favourite foods and music artists to her guilty pleasures.
Against the backdrop of one the most beautiful historic buildings in Amsterdam, the Beurs van Berlage, we launched the exhibition “500 Jaar Kunst” hosted by Artist-IQ – a collaboration by four of Amsterdam’s leading galleries to make five centuries of art accessible for a wider audience.
The featured art ranged from classic paintings by Rembrandt van Rijn, Pieter Gerrits van Roestraten and HW Mesdag to more modern pieces from Rabarama and Karel Appel.
During the press preview key media received an exclusive tour through the exhibition followed by a Q&A session with all the gallery owners and curators. The event was attended by the Netherlands’ top news, lifestyle and online media, with coverage in national dailies such as NRC, Financieel Dagblad, het Parool and lifestyle magazine Grazia.
Former Netherlands international footballer Edgar Davids travelled the globe to capture beautiful imagery of the world¹s most played sport on the streets and collected his pictures and experiences in an impressive hardcover book.
W|Roy Communications' launch campaign included a series of landmark interviews with the Netherlands' leading national dailies (including Metro, Volkskrant, het Parool) and online lifestyle media, as well national TV interviews including segments on SBS6 Shownieuws and a 14-minute feature on the Netherlands’ leading talkshow, RTL Late Night.
Spanning Rotterdam, Paris, Marseille, London and Rio de Janeiro, the book was a huge hit among fans of football and photography alike and earned tributes from Zinedine Zidane, Patrick Vieira and Romario.
Uniting the worlds of fashion, design, music & lifestyle, W|Roy’s launch campaign for the new W Amsterdam hotel positioned it as the destination of choice for local and global tastemakers – in one of the world’s most competitive hospitality markets.
Our “Connect and Exchange" platform showcased Amsterdam’s relationship with the world, bringing the city’s rich history, vibrant culture and unique outlook together with the energy of the W hotel group around the globe, in a series of stunning live events.
We brokered partnerships with Amsterdam’s leading musicians, artists and influencers, partnered with one of the city’s hottest designers to reimagine the staff uniforms – and made a splash with a visionary installation to unveil the hotel’s rooftop pool.
And we kept the hotel in the headlines throughout – whetting the appetite of international travellers with a news calendar that delivered non-stop.